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Announcing a New Service:  It’s not just “ticketing,” it’s CRM! 

Alliance for Audience is delighted to announce a partnership with Patron Technology (the company behind the popular PatronMail system) to introduce PatronManager CRM to arts and cultural organizations in Arizona.

ShowUpTIX users may click here to access ShowUpTIX forms and manuals.

If you were around for the birth of Alliance for Audience & ShowUp.com, you may recall that we were preceded by more than two years of discussion by an ad-hoc group convened by the Arizona Commission on the Arts that came to call itself the Ticketing Tactics Task Force (or “TicTacs”).

I bring this up as a reminder that the desire to improve TICKETING processes for arts & cultural organizations was the very FIRST goal of this association – and it’s been a long time coming.

That time has arrived… and it’s better than we initially planned.  Welcome to the world of affordable, web-based CRM for Arts organizations:

PatronManager CRM, the all-in-one system that manages and integrates all your organization's operations: ticketing, donations, correspondence, e-mail, and calendar.  It is not simply a newfangled ticketing system with a donation module bolted on. It's an entirely new approach to managing customer relationships.  Key features include:

  • Centralized information – Data is not scattered across multiple spreadsheets and documents. All the key information – tickets, patrons, donations, etc. – is stored in one central database that the entire staff can easily access.
  • Affordability – For organizations that sell tickets, PatronManager CRM carries no annual fee, and for others it is priced so that arts and culture organizations operating on lean budgets can afford it.
  • Web-based – Everything is accessible from a web browser. No software, hardware, or IT staff is required.

PatronManager CRM was developed in partnership with the Salesforce.com Foundation, and was designed to meet the management needs and tight budgets of small and medium sized organizations; PatronManager CRM carries no annual fee for ticket-selling organizations and eliminates the complexity of software.

Alliance for Audience is partnering with Patron Technology to bring this sophisticated technology to Arizona – and with the benefit that the FIRST 15 AFA MEMBER ORGANIZATIONS to sign up for this service will incur NO SET-UP FEES.

Learn more about PatronManager CRM here:  http://www.patrontechnology.com/patronmanager
There’s a 60-second video that explains PatronManager very well.

To attend a live Patron Manager presentation and discussion session in Phoenix or Tucson between December 6th-8th, please contact Margaret R H Fallon, AFA’s Director of Services at

  • 602-971-2223 x103 or
  • MFallon@allianceforaudience.org  (please put “PatronManager” in the subject line)
    Please note sessions will be 90 minutes long and applications for a limited number of travel grants are available to organizations wishing to attend from the Flagstaff and Prescott areas.

If you are unable to attend a session from 12/6-12/8/10, you may also request a private demonstration for you and your team by clicking here: AFA PatronManager CRM.