"Audience development" is the on-going process of diversifying and cultivating audience participation; an effort necessary to ensure the long-term viability of the arts & cultural sector.

Where will the next generation of audiences for the arts come from? This question challenges every organization that presents theatre, music, dance, art, film, literature, festivals and cultural events.

Alliance for Audience is an alliance for audience development that attempts to answer this very question. Created in 2003 to serve as a “convention & visitors bureau for the Arizona arts and cultural community,” Alliance for Audience's members are made up of arts and cultural organizations in Greater Phoenix, Metro Tucson, Flagstaff and Prescott Area of Arizona.

To view/download an 11 x 17 brochure about Alliance for Audience click here: http://www.allianceforaudience.org/AFA%20Brochure%20Final%205-11a.pdf

Alliance for Audience's efforts are best known to the public as:

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To obtain copies of forms or any other information in alternate accessible formats such as large type, please contact us at 602.971.2223 or service@allianceforaudience.org.