Alliance for Audience exists to unite, strengthen and promote the arts and cultural community of the Greater Phoenix region, working on behalf of a conviction that the arts are an essential public good, critical to a vibrant democratic society, essential to economic vitality and invaluable as a source of personal enrichment and growth.
Alliance for Audience, a 501(c)(3) non-profit corporation, is an arts marketing service organization incorporated in September, 2003 to serve as a “convention & visitors bureau for the arts” with a mission to engage new audiences while dramatically raising awareness of the breadth of the region’s arts and cultural offerings.
Our name speaks to the shared goal and collaborative nature of our function: to be an "alliance for audience development." On November 15, 2004, Alliance for Audience launched its main project:
Today, Alliance for Audience is a national pioneer in arts and cultural marketing, powered by a regional collaboration comprised of more than 150 participating arts organizations and cultural destinations, and providing the following services:
- ShowUp.com - the first and only definitive calendar of the Greater Phoenix region's arts and cultural events.
- Chase Ticket Marketplace sells last-minute discount tickets and other special offers. (We're a modern version of New York's famous TKTS booth in Times Square, conducted entirely via the Internet, and with an "audience development" mission.
- ShowUp.com's e-mail newsletter, You've Got Shows, advises audiences (more than 14,500 subscribers at present) of upcoming events and provides popular "Win Tickets Now!" contests.
- Launched in November, 2006, the ShowUp Now Pass invites tourists to visit as many as 14 area museums and cultural attractions - and received the 2007 Governor's Tourism Award for Innovation Promotion. This initiative was created in partnership with the region's Convention & Visitors Bureaus and the Arizona Office of Tourism.
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ShowUpTIX enables arts and cultural organizations to sell full-price tickets via the Internet. August, 2006, Alliance for Audience launched ShowUpTix, a service for its member organizations to enable the sale of full-price tickets via the Internet and has transacted more than $300,000 in sales since its launch in August, 2006 for:
- Arizona Arts Chorale
- Arizona Women's Theatre Company
- Artists Theatre Project
- Cultural Coalition, Inc.
- Desert Botanical Garden
- Heard Museum
- Phoenix Bach Choir
- Phoenix Boys Choir
- Phoenix Metropolitan Men's Choir
- South Mountain Community College
- West Valley Arts Council
- New in Development! Alliance for Audience is pioneering an employee benefits initiative to connect with new audiences through a creative partnersihp with their small, mid-size and large employers.
Alliance
for Audience
13416 N. 32nd Street, Suite 106
Phoenix, Arizona 85032
v. 602-971-2223
f. 866-232-1799
Info@allianceforaudience.org
Copyright © 2007 Alliance for Audience. All Rights Reserved.