Mission

"To Connect People, Arts & Culture"

Where will the next generation of audiences for the arts come from? This question challenges every organization that presents theatre, music, dance, art, film, literature, festivals and cultural events. Alliance for Audience is, quite literally, an alliance for audience development - the shared effort of the breadth of Arizona's arts and cultural community to raise their visiblity and engage new audiences.

ShowUp.comAlliance for Audience is best known as:

 

 

News

ShowUp.com launches Metro Tucson Service April 20,2009

In partnership with the Metropolitan Tucson Convention and Visitors Bureau and the Tucson Pima Arts Council, Alliance for Audience has extended its ShowUp.com services to Metro Tucson.

Blogging with Americans for the Arts

CLICK HERE to read Matt Lehrman's blog on the Americans for the Arts website on the topic of "Audience Raising"

 

The Origin of Alliance for Audience

The discussion that led to the creation of Alliance for Audience began in a May, 2001 meeting held at the Virginia G. Piper Charitable Trust, where leaders of many of the Greater Phoenix region’s largest arts and cultural institutions shared thoughts on issues of mutual concern - largely focused on issues of "ticketing."

With support from the Arizona Commission on the Arts, representatives of numerous organizations invested more than two years in research and deliberation as a "Ticketing Tactics Task Force." Their discussions gathered widespread consensus around the need for a bold and collaborative effort to address profound issues for the region's arts and cultural sector related to:

  • the application of new ticketing technologies,
  • a scarcity of marketing resources, and
  • the imperative to attract the participation of new audiences.

Alliance for Audience was incorporated in September, 2003 and subsequently received its IRS designation as an independent, 501c3, non-profit service organization. ShowUp.com, its flagship project, launched on November 15, 2004 in a ceremony presided over by Arizona Governor Janet Napolitano - who purchased the very first tickets from ShowUp.com's Ticket Marketplace.